Fashion retail group TFG London has opened its largest UK store to date at Liverpool ONE, unveiling a 12,000 sq. ft. multi-brand flagship on South John Street. Home to Hobbs, Phase Eight, Whistles and homewares concept Inside Story, the new opening marks a significant addition to the destination’s evolving line-up of high street leaders.
This new concept brings together the full fashion ranges of Hobbs, Phase Eight, and Whistles alongside a home offering from Inside Story. Designed in TFG London’s signature aesthetic, the space features a clean, well-lit backdrop to highlight the individual identities of each brand. From event wear and bridal looks to workwear and everyday staples, the store offers options for all occasions.
Further enhancing the customer experience, the flagship includes a luxury styling suite for personal shopping and event dressing, as well as a VIP bar designed to elevate in-store hospitality.
Commenting on the launch, Rob Deacon, Director of Asset Management at Liverpool ONE – Landsec, said: “The opening of TFG London is another strong brand in a strong location, joining South John Street’s ‘best of the high street’ line-up and reinforcing the destination’s best-in-class reputation. 2025 is all about providing even more unique reasons for people to visit the destination, and the opening of a leading group’s biggest-ever multi-brand flagship will be sure to do just that.”
Caraline Money, Global Retail Director of TFG London, added: “Hobbs, Phase Eight, Whistles and Inside Story have officially made their return to Liverpool, and we’ve done it in style. Liverpool ONE is the ideal home for us to bring together these brands under one roof in our biggest store yet, sporting prominent showcase units, high calibre company, and a vast, loyal customer base.”
The new flagship adds to South John Street’s transformation, joining recent openings including Zara’s significantly upsized store, which expanded by 55% late last year. Both fashion destinations are now joined by beauty powerhouse Sephora, which opened its Liverpool ONE store today following a high-profile launch event.
