The Perfume Shop is expanding its retail presence with the launch of two boutique stores in the UK, marking a new chapter in the company’s approach to fragrance retail. The locations, set to open in summer 2025, are Brent Cross Shopping Centre in London and Lakeside Shopping Centre in Thurrock.
The initiative reflects a growing consumer demand for more tailored and luxury-focused perfume experiences. By introducing these new concept stores, the retailer aims to bring high-end and niche fragrance brands into a setting designed for discovery and personalisation.
Gill Smith, Managing Director of The Perfume Shop, commented: “The launch of our two Boutique Stores mark a pivotal moment for The Perfume Shop. This concept is a bold step forward in our mission to bring the world of luxury and niche perfumes to a wider audience, while still delivering the expertise, accessibility, and service we’re known for.
We know customers are increasingly looking for more personalised and premium scent experiences, and these new spaces allow them to truly explore and connect with perfume in a unique and elevated way. It’s an exciting evolution for our business and one that we’re proud to lead as we continue to grow and innovate.”
The boutique stores are designed to cater to a sophisticated clientele with a curated offering from brands known for their distinctive and refined fragrance profiles. Among the featured collections are Better World Fragrance House, Contes de Parfums, Hugh Parsons, Laboratorio Olfattivo, L’Atelier Parfum, Maison Margiela, Maison Tahité, Moncler Les Sommets Collection, Prada Infusions, Tocca, Serge Lutens, and the Boss collection.
In addition to providing a wider range of fragrances, the new stores aim to redefine the customer journey with a more immersive environment. The design of the boutiques is tailored to offer a high-touch, personalised shopping experience that sets them apart from traditional outlets.
The launch comes as market data suggests a robust future for the luxury niche perfume sector. Industry projections show growth from USD 1.77 billion in 2025 to USD 3.03 billion by 2033, underscoring rising interest in bespoke and high-end fragrance options.
The new format is part of The Perfume Shop’s broader strategy to innovate within the fragrance market while remaining accessible. The company, now in its 33rd year, is positioning these boutique openings as a significant milestone in its retail evolution.
As it prepares for this next stage, The Perfume Shop maintains its commitment to offering impartial advice and a customer-first approach in its service. These new boutique stores represent an extension of that ethos, tailored to the evolving preferences of today’s perfume buyers.
